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301
An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes
An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes
Eugene Sivadas, | American Marketing Association | 2000 ,
302
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
James R. Brown, | American Marketing Association | 2000 ,
303
Strategic Foretelling: Communication-Based Antecedents of a Firm's Propensity to Preannounce
Strategic Foretelling: Communication-Based Antecedents of a Firm's Propensity to Preannounce
Roger J. Calantone, | American Marketing Association | 2000 ,
304
Performance Productivity and Quality of Frontline Employees in Service Organizations
Performance Productivity and Quality of Frontline Employees in Service Organizations
Jagdip Singh, | American Marketing Association | 2000 ,
305
New Product Quality and Product Development Teams
New Product Quality and Product Development Teams
Rajesh Sethi, | American Marketing Association | 2000 ,
306
Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations
Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations
Thomas W. Gruen, John O. Summers and Frank Acito, | American Marketing Association | 2000 ,
307
The Integrated Networks Model: Explaining Resource Allocations in Network Markets
The Integrated Networks Model: Explaining Resource Allocations in Network Markets
Judy K. Frels, Tasadduq Shervani, | American Marketing Association | 2003 ,
308
Pursuing the Value-Conscious Consumer : Store Brands versus National Brand Promotions
Pursuing the Value-Conscious Consumer : Store Brands versus National Brand Promotions
Kusum L. Ailawadi, | American Marketing Association | 2001 ,
309
Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions
Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions
Subramanian Balachander, | American Marketing Association | 2003 ,
310
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Kusum L. Ailawadi, | American Marketing Association | 2001 ,
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1
International Journal of Behavioral Science
Srinakharinwirot University, Behavioral Science Research Institute [, ]