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21
Technological Evolution and Radical Innovation
Technological Evolution and Radical Innovation
Ashish Sood, | American Marketing Association | 2005 ,
22
Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance
Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance
Guido Berens, | American Marketing Association | 2005 ,
23
The Formation of Buyer-Supplier Relationships: Detailed Contract Drafting and Close Partner Selection
The Formation of Buyer-Supplier Relationships: Detailed Contract Drafting and Close Partner Selection
Stefan Wuyts, | American Marketing Association | 2005 ,
24
The Identity Salience Model of Relationship Marketing Success : The Case of Nonprofit Marketing
The Identity Salience Model of Relationship Marketing Success : The Case of Nonprofit Marketing
Dennis B. Arnett, | American Marketing Association | 2003 ,
25
Cognitive Lock-In and the Power Law of Practice
Cognitive Lock-In and the Power Law of Practice
Eric J. Johnson, | American Marketing Association | 2003 ,
26
The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation
The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation
Rajesh K. Chandy and Gerard J. Tellis, | American Marketing Association | 2000 ,
27
When Does Vertical Coordination Improve Industrial Purchasing Relationships?
When Does Vertical Coordination Improve Industrial Purchasing Relationships?
Arnt Buvik and George John, | American Marketing Association | 2000 ,
28
Pursuing the Value-Conscious Consumer : Store Brands versus National Brand Promotions
Pursuing the Value-Conscious Consumer : Store Brands versus National Brand Promotions
Kusum L. Ailawadi, | American Marketing Association | 2001 ,
29
The Market Valuation of Internet Channel Additions
The Market Valuation of Internet Channel Additions
Inge Geyskens, | American Marketing Association | 2002 ,
30
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
Stefan Stremersch and Gerard J. Tellis, | American Marketing Association | 2002 ,
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