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Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance
Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Guido Berens
- 서명/저자
- Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance / Guido Berens , Cees B. M. van Riel, Gerrit H. van Bruggen
- 발행사항
- New York : American Marketing Association, 2005.
- 형태사항
- pp. 35-48
- 주기사항
- Includes Bibliography Reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270995
MARC
008210324s2005 ulk aa eng■022 ▼a00222429
■1001 ▼aGuido Berens
■24510▼aCorporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance ▼dGuido Berens▼eCees B. M. van Riel, Gerrit H. van Bruggen
■260 ▼aNew York▼bAmerican Marketing Association▼c2005.
■300 ▼app. 35-48
■500 ▼aIncludes Bibliography Reference
■7001 ▼aCees B. M. van Riel, Gerrit H. van Bruggen
■773 ▼tJournal of marketing.▼gVol. 69 No. 3 (2005. 7)▼d2005, 07
■856 ▼uhttps://www.jstor.org/stable/30162055
■SIS ▼aS028013▼b60077308▼h8▼s2▼fP
