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Cognitive Lock-In and the Power Law of Practice
Cognitive Lock-In and the Power Law of Practice
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Eric J. Johnson
- 서명/저자
- Cognitive Lock-In and the Power Law of Practice / Eric J. Johnson , Steven Bellman,Gerald L. Lohse
- 발행사항
- New York : American Marketing Association, 2003.
- 형태사항
- pp. 62-75
- 주기사항
- Indudes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270945
MARC
008210323s2003 ulk aa eng■022 ▼a00222429
■1001 ▼aEric J. Johnson
■24510▼aCognitive Lock-In and the Power Law of Practice▼dEric J. Johnson▼eSteven Bellman,Gerald L. Lohse
■260 ▼aNew York▼bAmerican Marketing Association▼c2003.
■300 ▼app. 62-75
■500 ▼aIndudes Bibliography Reference
■7001 ▼aSteven Bellman,Gerald L. Lohse
■773 ▼tJournal of marketing.▼gVol. 67 No. 2 (2003. 4)▼d2003, 04
■SIS ▼aS028004▼b60077308▼h8▼s2▼fP
