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231
The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
Julie Baker, | American Marketing Association | 2002 ,
232
The Market Valuation of Internet Channel Additions
The Market Valuation of Internet Channel Additions
Inge Geyskens, | American Marketing Association | 2002 ,
233
Role Stress and Effectiveness in Horizontal Alliances
Role Stress and Effectiveness in Horizontal Alliances
Arne Nygaard and Robert Dahlstrom, | American Marketing Association | 2002 ,
234
Marketing Management Support Systems : Principles, Tools, and Implementation by Berend Wierenga, Gerrit van Bruggen
Marketing Management Support Systems : Principles, Tools, and Implementation by Berend Wierenga, Gerrit van Bruggen
Naveen Donthu and Boonghee Yoo, | American Marketing Association | 2001 ,
235
The Influence of Philosophy, Philosophies, and Philosophers on a Marketer's Scholarship
The Influence of Philosophy, Philosophies, and Philosophers on a Marketer's Scholarship
Shelby D. Hunt, | American Marketing Association | 2001 ,
236
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
Kalpesh Kaushik Desai and Kevin Lane Keller, | American Marketing Association | 2002 ,
237
Logistics Service Quality as a Segment-Customized Process
Logistics Service Quality as a Segment-Customized Process
John T. Mentzer, | American Marketing Association | 2001 ,
238
The Severity of Contract Enforcement in Interfirm Channel Relationships
The Severity of Contract Enforcement in Interfirm Channel Relationships
Kersi D. Antia and Gary L. Frazier, | American Marketing Association | 2001 ,
239
Consumer Trust, Value, and Loyalty in Relational Exchanges
Consumer Trust, Value, and Loyalty in Relational Exchanges
Deepak Sirdeshmukh, Jagdip Singh and Barry Sabol, | American Marketing Association | 2002 ,
240
Investments in Consumer Relationships : A Cross-Country and Cross-Industry Exploration
Investments in Consumer Relationships : A Cross-Country and Cross-Industry Exploration
Kristof De Wulf, | American Marketing Association | 2001 ,
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Indian Academy of Sciences [, ]