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221
Measuring the Price Knowledge Shoppers Bring to the Store
Measuring the Price Knowledge Shoppers Bring to the Store
Marc Vanhuele, | American Marketing Association | 2002 ,
222
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Mark B. Houston, | American Marketing Association | 2001 ,
223
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
Roland T. Rust, | American Marketing Association | 2002 ,
224
Getting Published: Reflections of an Old Editor
Getting Published: Reflections of an Old Editor
David W. Stewart, | American Marketing Association | 2002 ,
225
The Role of the Institutional Environment in Marketing Channels
The Role of the Institutional Environment in Marketing Channels
Rajdeep Grewal, | American Marketing Association | 2002 ,
226
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
Nicole E. Coviello, | American Marketing Association | 2002 ,
227
Communicating the Consequences of Early Detection : The Role of Evidence and Framing
Communicating the Consequences of Early Detection : The Role of Evidence and Framing
Dena Cox and Anthony D. Cox, | American Marketing Association | 2001 ,
228
Understanding Service Convenience
Understanding Service Convenience
Leonard L. Berry, | American Marketing Association | 2002 ,
229
CTLGroup
CTLGroup
신준호, | 한국콘크리트학회 | 2011 ,
230
Successful and Unsuccessful Sales Calls : Measuring Salesperson Attributions and Behavioral Intentions
Successful and Unsuccessful Sales Calls : Measuring Salesperson Attributions and Behavioral Intentions
Andrea L. Dixon, | American Marketing Association | 2001 ,
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Indian Academy of Sciences [, ]