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201
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Daniel J. Flint, | American Marketing Association | 2002 ,
202
Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes
Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes
Christian Homburg, | American Marketing Association | 2002 ,
203
Measuring the Price Knowledge Shoppers Bring to the Store
Measuring the Price Knowledge Shoppers Bring to the Store
Marc Vanhuele, | American Marketing Association | 2002 ,
204
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Mark B. Houston, | American Marketing Association | 2001 ,
205
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
Roland T. Rust, | American Marketing Association | 2002 ,
206
Getting Published: Reflections of an Old Editor
Getting Published: Reflections of an Old Editor
David W. Stewart, | American Marketing Association | 2002 ,
207
The Role of the Institutional Environment in Marketing Channels
The Role of the Institutional Environment in Marketing Channels
Rajdeep Grewal, | American Marketing Association | 2002 ,
208
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
Nicole E. Coviello, | American Marketing Association | 2002 ,
209
Communicating the Consequences of Early Detection : The Role of Evidence and Framing
Communicating the Consequences of Early Detection : The Role of Evidence and Framing
Dena Cox and Anthony D. Cox, | American Marketing Association | 2001 ,
210
Understanding Service Convenience
Understanding Service Convenience
Leonard L. Berry, | American Marketing Association | 2002 ,
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