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11
Radical Innovation across Nations: The Preeminence of Corporate Culture
Radical Innovation across Nations: The Preeminence of Corporate Culture
Gerard J. Tellis, | American Marketing Association | 2009 ,
12
Cross-Category Effects of Aisle and Display Placements : A Spatial Modeling Approach and Insights
Cross-Category Effects of Aisle and Display Placements : A Spatial Modeling Approach and Insights
Ram Bezawada, | American Marketing Association | 2009 ,
13
Effects of Word-of-Mouth versus Traditional Marketing : Findings from an Internet Social Networking Site
Effects of Word-of-Mouth versus Traditional Marketing : Findings from an Internet Social Networking Site
Michael Trusov, | American Marketing Association | 2009 ,
14
Marketing Strategy and Wall Street : Nailing down Marketing's Impact
Marketing Strategy and Wall Street : Nailing down Marketing's Impact
Dominique M. Hanssens, | American Marketing Association | 2009 ,
15
Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Ritesh Saini, | American Marketing Association | 2010 ,
16
Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment
Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment
Rajiv K. Sinha, | American Marketing Association | 2010 ,
17
Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions
Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions
Sekar Raju, | American Marketing Association | 2010 ,
18
Customer Equity Drivers and Future Sales
Customer Equity Drivers and Future Sales
Verena Vogel, | American Marketing Association | 2008 ,
19
Brand Communities and New Product Adoption : The Influence and Limits of Oppositional Loyalty
Brand Communities and New Product Adoption : The Influence and Limits of Oppositional Loyalty
Scott A. Thompson and Rajiv K. Sinha, | American Marketing Association | 2008 ,
20
Financial Value of Brands in Mergers and Acquisitions : Is Value in the Eye of the Beholder?
Financial Value of Brands in Mergers and Acquisitions : Is Value in the Eye of the Beholder?
S. Cem Bahadir, | American Marketing Association | 2008 ,
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