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Effects of Word-of-Mouth versus Traditional Marketing : Findings from an Internet Social Networking Site
Effects of Word-of-Mouth versus Traditional Marketing : Findings from an Internet Social Networking Site
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Michael Trusov
- 서명/저자
- Effects of Word-of-Mouth versus Traditional Marketing : Findings from an Internet Social Networking Site / Michael Trusov , Randolph E. Bucklin and Koen Pauwels
- 발행사항
- New York : American Marketing Association, 2009.
- 형태사항
- pp. 90-102
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271359
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aMichael Trusov
■24510▼aEffects of Word-of-Mouth versus Traditional Marketing▼b Findings from an Internet Social Networking Site▼dMichael Trusov▼eRandolph E. Bucklin and Koen Pauwels
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 90-102
■500 ▼aIncludes Bibliography Reference
■7001 ▼aRandolph E. Bucklin and Koen Pauwels
■773 ▼tJournal of marketing.▼gVol. 73 No. 5 (2009. 9)▼d2009, 09
■SIS ▼aS051970▼b60077308▼h8▼s2▼fP
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