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Brand Communities and New Product Adoption : The Influence and Limits of Oppositional Loyalty
Brand Communities and New Product Adoption : The Influence and Limits of Oppositional Loyalty
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Title/Author
- Brand Communities and New Product Adoption : The Influence and Limits of Oppositional Loyalty / Scott A. Thompson and Rajiv K. Sinha
- Publish Info
- New York : American Marketing Association, 2008.
- Material Info
- pp. 65-80
- General Note
- Includes Bibliography Reference
- Host Item Entry
- Journal of marketing. : Vol. 72 No. 6 (2008. 11) 2008, 11
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271311
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aScott A. Thompson and Rajiv K. Sinha
■24510▼aBrand Communities and New Product Adoption▼bThe Influence and Limits of Oppositional Loyalty▼dScott A. Thompson and Rajiv K. Sinha
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 65-80
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 72 No. 6 (2008. 11)▼d2008, 11
■SIS ▼aS050167▼b60077308▼h8▼s2▼fP
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