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11
Effect of alcohol consumption on bone mineral density and hormonal parameters in physically active male soldiers
Effect of alcohol consumption on bone mineral density and hormonal parameters in physically active male soldiers
Kalpana K. Venkat, | Elsevier Inc | 2009 ,
12
A field examination of the influence of brand equity on behavioral loyalty and factors that moderate this relationship
A field examination of the influence of brand equity on behavioral loyalty and factors that moderate this relationship
Kalpesh kaushik desai, | Association for Consumer Research | 2010 ,
13
Attitude strength and consistency between attitude and behavior
Attitude strength and consistency between attitude and behavior
Kalpesh Kaushik desai, | Association for Consumer Research | 2010 ,
14
Effectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands
Effectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands
Desai, K.K, | Association for Consumer Research | 2008 ,
15
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
Desai, K., | Association for Consumer Research | 2006 ,
16
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Raju S, | Association for Consumer Research | 2011 ,
17
Overall Store Price Image: the Interactive Influence of Product Consumption Span, Unit Product Price, and Shopping Basket Size
Overall Store Price Image: the Interactive Influence of Product Consumption Span, Unit Product Price, and Shopping Basket Size
Kalpesh Kaushik Desai, | Association for Consumer Research | 2002 ,
18
Maintenance versus Attainment Goals: Influence of Self-Regulation Goal Type on Goal Pursuit Behaviors
Maintenance versus Attainment Goals: Influence of Self-Regulation Goal Type on Goal Pursuit Behaviors
Jiraporn N, | Association for Consumer Research | 2011 ,
19
Foreign Direct Investment and the Domestic Capital Stock
Foreign Direct Investment and the Domestic Capital Stock
Desai, M. A., | American Economic Assn | 2005 ,
20
The Effects of Brand Expansions and Ingredient Branding Strategies on Host Brand Extendibility
The Effects of Brand Expansions and Ingredient Branding Strategies on Host Brand Extendibility
Desai, K. K., | Association for Consumer Research | 2001 ,
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