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151
Does Advertising Spending Influence Media Coverage of the Advertiser?
Does Advertising Spending Influence Media Coverage of the Advertiser?
Diego Rinallo and Suman Basuroy, | American Marketing Association | 2009 ,
152
Financial Value of Brands in Mergers and Acquisitions : Is Value in the Eye of the Beholder?
Financial Value of Brands in Mergers and Acquisitions : Is Value in the Eye of the Beholder?
S. Cem Bahadir, | American Marketing Association | 2008 ,
153
Consumer Response to Drug Risk Information: The Role of Positive Affect
Consumer Response to Drug Risk Information: The Role of Positive Affect
Anthony D. Cox, | American Marketing Association | 2010 ,
154
Monitoring the Dynamics of Brand Equity Using Store-Level Data
Monitoring the Dynamics of Brand Equity Using Store-Level Data
S. Sriram, | American Marketing Association | 2007 ,
155
Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions
Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions
Ann E. Schlosser, | American Marketing Association | 2006 ,
156
Customer Satisfaction and Stock Prices: High Returns, Low Risk
Customer Satisfaction and Stock Prices: High Returns, Low Risk
Claes Fornell, | American Marketing Association | 2006 ,
157
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Yakov Bart, | American Marketing Association | 2005 ,
158
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
Subin Im, | American Marketing Association | 2004 ,
159
How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
Suman Basuroy, | American Marketing Association | 2003 ,
160
Corporate Environmentalism : Antecedents and Influence of Industry Type
Corporate Environmentalism : Antecedents and Influence of Industry Type
Subhabrata Bobby Banerjee, | American Marketing Association | 2003 ,
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1
Army Sustainment
Superintendent of Documents [, ]
2
Canadian Journal of Plastic Surgery
Pulsus Group Inc. [, ]
3
IMA Journal of Mathematics Applied in Business & Industry
Oxford University Press / USA [, ]
4
International Journal of Sustainable Energy
Taylor & Francis Ltd [, ]
5
International Journal of Technology Management & Sustainable Development
Intellect Limited [, ]
6
Iran & The Caucasus
Brill Academic Publishers [, ]
7
Journal for the Study of the Historical Jesus
Sheffield Academic Press [, ]
8
Journal of Sustainable Tourism
Multilingual Matters [, ]
9
Parnassus: Poetry in Review
Poetry in Review Foundation [, ]
10
Percentage of High School Seniors Using Alcohol or Drugs: 1975-98
US Department of Education [, ]
11
Percentage of Students Using Drugs During the Previous 30 Days: 1991-98
US Department of Education [, ]
12
Psychology Today
Sussex Publishers Inc. [, ]
13
Psychology Today
Sussex Publishers Inc. [, ]
14
Senator Norris Opposes U.S. Entry into the War
Great Neck Publishing [, ]
15
Substance Use & Misuse
Marcel Dekker Inc. [, ]