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141
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance : The Role of Brand Loyalty
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance : The Role of Brand Loyalty
Arjun Chaudhuri and Morris B. Holbrook, | American Marketing Association | 2001 ,
142
Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes
Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes
Christian Homburg, | American Marketing Association | 2002 ,
143
Measuring the Price Knowledge Shoppers Bring to the Store
Measuring the Price Knowledge Shoppers Bring to the Store
Marc Vanhuele, | American Marketing Association | 2002 ,
144
The Effect of Reward Structures on the Performance of Cross-Functional Product Development Teams
The Effect of Reward Structures on the Performance of Cross-Functional Product Development Teams
Shikhar Sarin and Vijay Mahajan, | American Marketing Association | 2001 ,
145
A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recovery Efforts
A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recovery Efforts
James G. Maxham III, | American Marketing Association | 2002 ,
146
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Mark B. Houston, | American Marketing Association | 2001 ,
147
The Acquisition and Utilization of Information in New Product Alliances : A Strength-of-Ties Perspective
The Acquisition and Utilization of Information in New Product Alliances : A Strength-of-Ties Perspective
Aric Rindfleisch and Christine Moorman, | American Marketing Association | 2001 ,
148
The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance
The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance
Ken Matsuno, | American Marketing Association | 2002 ,
149
Successful and Unsuccessful Sales Calls : Measuring Salesperson Attributions and Behavioral Intentions
Successful and Unsuccessful Sales Calls : Measuring Salesperson Attributions and Behavioral Intentions
Andrea L. Dixon, | American Marketing Association | 2001 ,
150
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2002 ,
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