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The Chain of Effects from Brand Trust and Brand Affect to Brand Performance : The Role of Brand Loyalty
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance : The Role of Brand Loyalty
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- The Chain of Effects from Brand Trust and Brand Affect to Brand Performance : The Role of Brand Loyalty / Arjun Chaudhuri and Morris B. Holbrook
- 발행사항
- New York : American Marketing Association, 2001.
- 형태사항
- pp. 81-93
- 주기사항
- Indudes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270648
MARC
008210322s2001 ulk aa eng■022 ▼a00222429
■1001 ▼aArjun Chaudhuri and Morris B. Holbrook
■24510▼aThe Chain of Effects from Brand Trust and Brand Affect to Brand Performance▼bThe Role of Brand Loyalty▼dArjun Chaudhuri and Morris B. Holbrook
■260 ▼aNew York▼bAmerican Marketing Association▼c2001.
■300 ▼app. 81-93
■500 ▼aIndudes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 65 No. 2 (2001. 4)▼d2001, 04
■SIS ▼aS027996▼b60077308▼h8▼s2▼fP
