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1
Product Innovations, Advertising, and Stock Returns
Product Innovations, Advertising, and Stock Returns
Shuba Srinivasan, | American Marketing Association | 2009 ,
2
Are Product Returns a Necessary Evil? Antecedents and Consequences
Are Product Returns a Necessary Evil? Antecedents and Consequences
J. Andrew Petersen and V. Kumar, | American Marketing Association | 2009 ,
3
Understanding Service Retention within and across Cohorts Using Limited Information
Understanding Service Retention within and across Cohorts Using Limited Information
David A. Schweidel, | American Marketing Association | 2008 ,
4
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions
Sridhar Narayanan, | American Marketing Association | 2004 ,
5
Consumer Response to Retailers' Use of Partially Comparative Pricing
Consumer Response to Retailers' Use of Partially Comparative Pricing
Michael J. Barone, | American Marketing Association | 2004 ,
6
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
Peter C. Verhoef, | American Marketing Association | 2003 ,
7
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
Roland T. Rust, | American Marketing Association | 2002 ,
8
Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses : A Study of the Online Brokerage Industry
Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses : A Study of the Online Brokerage Industry
Pei-Yu (Sharon) Chen, | Informs | 2002 ,
9
The Performance Impacts of Quick Response and Strategic Alignment in Specialty Retailing
The Performance Impacts of Quick Response and Strategic Alignment in Specialty Retailing
Jonathan W. Palmer, | Informs | 2000 ,
10
Research Note. The Illusion of Electronic Brainstorming Productivity: Theoretical and Empirical Issues
Research Note. The Illusion of Electronic Brainstorming Productivity: Theoretical and Empirical Issues
Alain Pinsonneault, | Informs | 1999 ,
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