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Understanding Service Retention within and across Cohorts Using Limited Information
Understanding Service Retention within and across Cohorts Using Limited Information
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Understanding Service Retention within and across Cohorts Using Limited Information / David A. Schweidel , Peter S. Fader and Eric T. Bradlow
- 발행사항
- New York : American Marketing Association, 2008.
- 형태사항
- pp. 82-94
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271234
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aDavid A. Schweidel
■24510▼aUnderstanding Service Retention within and across Cohorts Using Limited Information▼dDavid A. Schweidel▼ePeter S. Fader and Eric T. Bradlow
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 82-94
■500 ▼aIncludes Bibliography Reference
■7001 ▼aPeter S. Fader and Eric T. Bradlow
■773 ▼tJournal of marketing.▼gVol. 72 No. 1 (2008. 1)▼d2008, 01
■SIS ▼aS043922▼b60077308▼h8▼s2▼fP
