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431
The Hidden Minefields in the Adoption of Sales Force Automation Technologies
The Hidden Minefields in the Adoption of Sales Force Automation Technologies
Cheri Speier, | American Marketing Association | 2002 ,
432
The Role of the Institutional Environment in Marketing Channels
The Role of the Institutional Environment in Marketing Channels
Rajdeep Grewal, | American Marketing Association | 2002 ,
433
When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States
When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States
Kwaku Atuahene-Gima, | American Marketing Association | 2002 ,
434
Technological Opportunism and Radical Technology Adoption: An Application to E-Business
Technological Opportunism and Radical Technology Adoption: An Application to E-Business
Raji Srinivasan, | American Marketing Association | 2002 ,
435
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
Nicole E. Coviello, | American Marketing Association | 2002 ,
436
The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance
The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance
Ken Matsuno, | American Marketing Association | 2002 ,
437
Communicating the Consequences of Early Detection : The Role of Evidence and Framing
Communicating the Consequences of Early Detection : The Role of Evidence and Framing
Dena Cox and Anthony D. Cox, | American Marketing Association | 2001 ,
438
Understanding Service Convenience
Understanding Service Convenience
Leonard L. Berry, | American Marketing Association | 2002 ,
439
Promotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior
Promotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior
Füsun F. Gönül, Franklin Carter, | American Marketing Association | 2001 ,
440
Successful and Unsuccessful Sales Calls : Measuring Salesperson Attributions and Behavioral Intentions
Successful and Unsuccessful Sales Calls : Measuring Salesperson Attributions and Behavioral Intentions
Andrea L. Dixon, | American Marketing Association | 2001 ,
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