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371
An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes
An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes
Eugene Sivadas, | American Marketing Association | 2000 ,
372
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
James R. Brown, | American Marketing Association | 2000 ,
373
Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees
Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees
Michael D. Hartline, | American Marketing Association | 2000 ,
374
Strategic Foretelling: Communication-Based Antecedents of a Firm's Propensity to Preannounce
Strategic Foretelling: Communication-Based Antecedents of a Firm's Propensity to Preannounce
Roger J. Calantone, | American Marketing Association | 2000 ,
375
Performance Productivity and Quality of Frontline Employees in Service Organizations
Performance Productivity and Quality of Frontline Employees in Service Organizations
Jagdip Singh, | American Marketing Association | 2000 ,
376
Strategic Marketing Planning for Radically New Products
Strategic Marketing Planning for Radically New Products
Lee G. Cooper, | American Marketing Association | 2000 ,
377
New Product Quality and Product Development Teams
New Product Quality and Product Development Teams
Rajesh Sethi, | American Marketing Association | 2000 ,
378
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2000 ,
379
Sales Call Anxiety : Exploring What It Means When Fear Rules a Sales Encounter
Sales Call Anxiety : Exploring What It Means When Fear Rules a Sales Encounter
Willem Verbeke and Richard P. Bagozzi, | American Marketing Association | 2000 ,
380
Understanding the Customer Base of Service Providers : An Examination of the Differences between Switchers and Stayers
Understanding the Customer Base of Service Providers : An Examination of the Differences between Switchers and Stayers
Jaishankar Ganesh, | American Marketing Association | 2000 ,
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2000 International Congress on Exercise Nutrition
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AAO-HNSF Patient of the Month Program
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