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21
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Martha Myslinski Tipton, | American Marketing Association | 2009 ,
22
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Thorsten Hennig-Thurau, | American Marketing Association | 2009 ,
23
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Alexander Krasnikov, | American Marketing Association | 2009 ,
24
Marketing Strategy and Wall Street : Nailing down Marketing's Impact
Marketing Strategy and Wall Street : Nailing down Marketing's Impact
Dominique M. Hanssens, | American Marketing Association | 2009 ,
25
Consumer-Based Brand Equity and Firm Risk
Consumer-Based Brand Equity and Firm Risk
Lopo L. Rego, | American Marketing Association | 2009 ,
26
When Customer Love Turns into Lasting Hate : The Effects of Relationship Strength and Time on Customer Revenge and Avoidance
When Customer Love Turns into Lasting Hate : The Effects of Relationship Strength and Time on Customer Revenge and Avoidance
Yany Grégoire, | American Marketing Association | 2009 ,
27
Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction
Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction
Sangkil Moon, | American Marketing Association | 2010 ,
28
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
Eric A. Yorkston, | American Marketing Association | 2010 ,
29
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
Christoph Fuchs, | American Marketing Association | 2010 ,
30
Ending a Price Promotion : Retracting It in One Step or Phasing It out Gradually
Ending a Price Promotion : Retracting It in One Step or Phasing It out Gradually
Michael Tsiros and David M. Hardesty, | American Marketing Association | 2010 ,
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1
2004 The Costume Culture Association International Conference
복식문화학회 [생활과학, ]
2
3rd Annual Message to Congress (Franklin Roosevelt)
Great Neck Publishing [, ]
3
62회 KSBMB Annual Meeting in 2005
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6th IUBMB SEOUL CONFERENCE
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5
98 International symposium
한국환경농학회 [농업·농학, ]
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AAACN Viewpoint
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7
AAC: Augmentative & Alternative Communication
Taylor & Francis Ltd [, ]
8
AACN Bold Voices
American Association of Critical Care Nurses [, ]
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AACN News
American Association of Critical Care Nurses [, ]
10
AANA Journal
American Association of Nurse Anesthetists [, ]
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AANA Journal
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AAO-HNSF Patient of the Month Program
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ABA Journal
American Bar Association [, ]
14
Abigail Adams' Letters of March 31 & May 7, 1776
Great Neck Publishing [, ]
15
Abolition of Slavery in the Republic of Mexico
Great Neck Publishing [, ]
16
About Campus
John Wiley & Sons Inc. [, ]
17
Abraham Lincoln's House Divided Speech
Great Neck Publishing [, ]
18
Abrams et al. v. United States
Great Neck Publishing [, ]
19
Abrogation of the Platt Amendment, 1934
Great Neck Publishing [, ]
20
Academe
American Association of University Professors [, ]