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11
Radical Innovation across Nations: The Preeminence of Corporate Culture
Radical Innovation across Nations: The Preeminence of Corporate Culture
Gerard J. Tellis, | American Marketing Association | 2009 ,
12
From the Editor
From the Editor
Ajay K. Kohli, | American Marketing Association | 2009 ,
13
Distribution Network Redesign for Marketing Competitiveness
Distribution Network Redesign for Marketing Competitiveness
Jennifer Shang, | American Marketing Association | 2009 ,
14
The Role of Leaders in Internal Marketing
The Role of Leaders in Internal Marketing
Jan Wieseke, | American Marketing Association | 2009 ,
15
Demarketing, Minorities, and National Attachment
Demarketing, Minorities, and National Attachment
Amir Grinstein and Udi Nisan, | American Marketing Association | 2009 ,
16
The Effect of Superstar Software on Hardware Sales in System Markets
The Effect of Superstar Software on Hardware Sales in System Markets
Jeroen L. G. Binken and Stefan Stremersch, | American Marketing Association | 2009 ,
17
Proactive Postsales Service : When and Why Does It Pay off?
Proactive Postsales Service : When and Why Does It Pay off?
Goutam Challagalla, | American Marketing Association | 2009 ,
18
Searching for Experience on the Web : An Empirical Examination of Consumer Behavior for Search and Experience Goods
Searching for Experience on the Web : An Empirical Examination of Consumer Behavior for Search and Experience Goods
Peng Huang, | American Marketing Association | 2009 ,
19
Social Identity and the Service—Profit Chain
Social Identity and the Service—Profit Chain
Christian Homburg, | American Marketing Association | 2009 ,
20
Understanding the Marketing Department's Influence within the Firm
Understanding the Marketing Department's Influence within the Firm
Peter C. Verhoef and Peter S. H. Leeflang, | American Marketing Association | 2009 ,
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