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Understanding the Marketing Department's Influence within the Firm
Understanding the Marketing Department's Influence within the Firm
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Understanding the Marketing Departments Influence within the Firm / Peter C. Verhoef and Peter S. H. Leeflang
- 발행사항
- New York : American Marketing Association, 2009.
- 형태사항
- pp. 14-37
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271380
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aPeter C. Verhoef and Peter S. H. Leeflang
■24510▼aUnderstanding the Marketing Department's Influence within the Firm▼dPeter C. Verhoef and Peter S. H. Leeflang
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 14-37
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 73 No. 2 (2009. 3)▼d2009, 03
■SIS ▼aS051157▼b60077308▼h8▼s2▼fP
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