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Searching for Experience on the Web : An Empirical Examination of Consumer Behavior for Search and Experience Goods
Searching for Experience on the Web : An Empirical Examination of Consumer Behavior for Search and Experience Goods
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Peng Huang
- 서명/저자
- Searching for Experience on the Web : An Empirical Examination of Consumer Behavior for Search and Experience Goods / Peng Huang , Nicholas H. Lurie and Sabyasachi Mitra
- 발행사항
- New York : American Marketing Association, 2009.
- 형태사항
- pp. 55-69
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271382
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aPeng Huang
■24510▼aSearching for Experience on the Web▼bAn Empirical Examination of Consumer Behavior for Search and Experience Goods▼dPeng Huang▼eNicholas H. Lurie and Sabyasachi Mitra
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 55-69
■500 ▼aIncludes Bibliography Reference
■7001 ▼aNicholas H. Lurie and Sabyasachi Mitra
■773 ▼tJournal of marketing.▼gVol. 73 No. 2 (2009. 3)▼d2009, 03
■SIS ▼aS051157▼b60077308▼h8▼s2▼fP
