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171
Consumer–Company Identification : A Framework for Understanding Consumers’ Relationships with Companies
Consumer–Company Identification : A Framework for Understanding Consumers’ Relationships with Companies
C.B. Bhattacharya, | American Marketing Association | 2003 ,
172
Cognitive Lock-In and the Power Law of Practice
Cognitive Lock-In and the Power Law of Practice
Eric J. Johnson, | American Marketing Association | 2003 ,
173
Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?
Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?
Paschalina (Lilia) Ziamou, | American Marketing Association | 2003 ,
174
Making Healthful Food Choices : The Influence of Health Claims and Nutrition Information on Consumers’ Evaluations of Packaged Food Products and Restaurant Menu Items
Making Healthful Food Choices : The Influence of Health Claims and Nutrition Information on Consumers’ Evaluations of Packaged Food Products and Restaurant Menu Items
John C. Kozup, | American Marketing Association | 2003 ,
175
Theodore Levitt, Morris Holbrook, and the Anxiety of Immanence
Theodore Levitt, Morris Holbrook, and the Anxiety of Immanence
Stephen Brown, | American Marketing Association | 2000 ,
176
Antecedents and Consequences of Marketing Managers' Conflict-Handling Behaviors
Antecedents and Consequences of Marketing Managers' Conflict-Handling Behaviors
X. Michael Song, | American Marketing Association | 2000 ,
177
An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes
An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes
Eugene Sivadas, | American Marketing Association | 2000 ,
178
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
James R. Brown, | American Marketing Association | 2000 ,
179
Strategic Foretelling: Communication-Based Antecedents of a Firm's Propensity to Preannounce
Strategic Foretelling: Communication-Based Antecedents of a Firm's Propensity to Preannounce
Roger J. Calantone, | American Marketing Association | 2000 ,
180
Performance Productivity and Quality of Frontline Employees in Service Organizations
Performance Productivity and Quality of Frontline Employees in Service Organizations
Jagdip Singh, | American Marketing Association | 2000 ,
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