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301
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
Werner J. Reinartz, | American Marketing Association | 2003 ,
302
A Benefit Congruency Framework of Sales Promotion Effectiveness
A Benefit Congruency Framework of Sales Promotion Effectiveness
Pierre Chandon, | American Marketing Association | 2000 ,
303
Opportunism in Interfirm Relationships : Forms, Outcomes, and Solutions
Opportunism in Interfirm Relationships : Forms, Outcomes, and Solutions
Kenneth H. Wathne and Jan B. Heide, | American Marketing Association | 2000 ,
304
On the Profitability of Long-Life Customers in a Noncontractual Setting : An Empirical Investigation and Implications for Marketing
On the Profitability of Long-Life Customers in a Noncontractual Setting : An Empirical Investigation and Implications for Marketing
Werner J. Reinartz and V. Kumar, | American Marketing Association | 2000 ,
305
Strategic Interdependence in Organizations : Deconglomeration and Marketing Strategy
Strategic Interdependence in Organizations : Deconglomeration and Marketing Strategy
P. Rajan Varadarajan, | American Marketing Association | 2001 ,
306
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Daniel J. Flint, | American Marketing Association | 2002 ,
307
Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes
Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes
Christian Homburg, | American Marketing Association | 2002 ,
308
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Kenneth H. Wathne, | American Marketing Association | 2001 ,
309
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Mark B. Houston, | American Marketing Association | 2001 ,
310
Getting Published: Reflections of an Old Editor
Getting Published: Reflections of an Old Editor
David W. Stewart, | American Marketing Association | 2002 ,
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AAACN Viewpoint
American Academy of Ambulatory Care Nursing [, ]
2
American Journal of Criminal Law
University of Texas at Austin School of Law Publications [, ]
3
Asia Pacific Viewpoint
Blackwell Publishing Limited [, ]
4
Chronicles of Young Scientists
Medknow Publications & Media Pvt. Ltd. [, ]
5
IETE Journal of Research
Medknow Publications & Media Pvt. Ltd. [, ]
6
IETE Technical Review
Medknow Publications & Media Pvt. Ltd. [, ]
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Illuminations
Wingbow Press [, ]
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Indian Journal of Cancer
Medknow Publications [, ]
9
Indian Journal of Critical Care Medicine
Medknow Publications [, ]
10
Indian Journal of Dermatology, Venereology & Leprology
Medknow Publications [, ]
11
Indian Journal of Human Genetics
Medknow Publications [, ]
12
Indian Journal of Medical Microbiology
Medknow Publications [, ]
13
Indian Journal of Medical Sciences
Medknow Publications [, ]
14
Indian Journal of Ophthalmology
Medknow Publications [, ]
15
Indian Journal of Palliative Care
Medknow Publications [, ]
16
Indian Journal of Pathology & Microbiology
Medknow Publications & Media Pvt. Ltd. [, ]
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Indian Journal of Plastic Surgery
Medknow Publications [, ]
18
Indian Journal of Surgery
Medknow Publications [, ]
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Journal of Postgraduate Medicine
Medknow Publications [, ]
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Neurology India
Medknow Publications [, ]