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301
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
Werner J. Reinartz, | American Marketing Association | 2003 ,
302
A Benefit Congruency Framework of Sales Promotion Effectiveness
A Benefit Congruency Framework of Sales Promotion Effectiveness
Pierre Chandon, | American Marketing Association | 2000 ,
303
Opportunism in Interfirm Relationships : Forms, Outcomes, and Solutions
Opportunism in Interfirm Relationships : Forms, Outcomes, and Solutions
Kenneth H. Wathne and Jan B. Heide, | American Marketing Association | 2000 ,
304
On the Profitability of Long-Life Customers in a Noncontractual Setting : An Empirical Investigation and Implications for Marketing
On the Profitability of Long-Life Customers in a Noncontractual Setting : An Empirical Investigation and Implications for Marketing
Werner J. Reinartz and V. Kumar, | American Marketing Association | 2000 ,
305
Strategic Interdependence in Organizations : Deconglomeration and Marketing Strategy
Strategic Interdependence in Organizations : Deconglomeration and Marketing Strategy
P. Rajan Varadarajan, | American Marketing Association | 2001 ,
306
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Daniel J. Flint, | American Marketing Association | 2002 ,
307
Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes
Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes
Christian Homburg, | American Marketing Association | 2002 ,
308
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Kenneth H. Wathne, | American Marketing Association | 2001 ,
309
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Mark B. Houston, | American Marketing Association | 2001 ,
310
Getting Published: Reflections of an Old Editor
Getting Published: Reflections of an Old Editor
David W. Stewart, | American Marketing Association | 2002 ,
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