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11
Does Customer Demotion Jeopardize Loyalty?
Does Customer Demotion Jeopardize Loyalty?
Tillmann Wagner, | American Marketing Association | 2009 ,
12
Marketing under Uncertainty : The Logic of an Effectual Approach
Marketing under Uncertainty : The Logic of an Effectual Approach
Stuart Read, | American Marketing Association | 2009 ,
13
Auctioning Keywords in Online Search
Auctioning Keywords in Online Search
Jianqing Chen, | American Marketing Association | 2009 ,
14
Self-Benefit versus Other-Benefit Marketing Appeals : Their Effectiveness in Generating Charitable Support
Self-Benefit versus Other-Benefit Marketing Appeals : Their Effectiveness in Generating Charitable Support
Katherine White and John Peloza, | American Marketing Association | 2009 ,
15
Technology Convergence : When Do Consumers Prefer Converged Products to Dedicated Products?
Technology Convergence : When Do Consumers Prefer Converged Products to Dedicated Products?
Jin K. Han, | American Marketing Association | 2009 ,
16
Implementing the Marketing Concept at the Employee—Customer Interface : The Role of Customer Need Knowledge
Implementing the Marketing Concept at the Employee—Customer Interface : The Role of Customer Need Knowledge
Christian Homburg, | American Marketing Association | 2009 ,
17
The Worth of Product Placement in Successful Films : An Event Study Analysis
The Worth of Product Placement in Successful Films : An Event Study Analysis
Michael A. Wiles and Anna Danielova, | American Marketing Association | 2009 ,
18
Marketing of the Life Sciences : A New Framework and Research Agenda for a Nascent Field
Marketing of the Life Sciences : A New Framework and Research Agenda for a Nascent Field
Stefan Stremersch and Walter Van Dyck, | American Marketing Association | 2009 ,
19
Guest Editorial : Is Marketing Academia Losing Its Way?
Guest Editorial : Is Marketing Academia Losing Its Way?
David J. Reibstein, | American Marketing Association | 2009 ,
20
Brand-Specific Leadership : Turning Employees into Brand Champions
Brand-Specific Leadership : Turning Employees into Brand Champions
Felicitas M. Morhart, | American Marketing Association | 2009 ,
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