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The Worth of Product Placement in Successful Films : An Event Study Analysis
The Worth of Product Placement in Successful Films : An Event Study Analysis
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- The Worth of Product Placement in Successful Films : An Event Study Analysis / Michael A. Wiles and Anna Danielova
- 발행사항
- New York : American Marketing Association, 2009.
- 형태사항
- pp. 44-63
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271365
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aMichael A. Wiles and Anna Danielova
■24510▼aThe Worth of Product Placement in Successful Films▼bAn Event Study Analysis ▼dMichael A. Wiles and Anna Danielova
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 44-63
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 73 No. 4 (2009. 7)▼d2009, 07
■SIS ▼aS051653▼b60077308▼h8▼s2▼fP
