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171
Impact of "Mad Money" Stock Recommendations : Merging Financial and Marketing Perspectives
Impact of "Mad Money" Stock Recommendations : Merging Financial and Marketing Perspectives
Ekaterina V. Karniouchina, | American Marketing Association | 2009 ,
172
Corporate Hypocrisy : Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
Corporate Hypocrisy : Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
Tillmann Wagner, | American Marketing Association | 2009 ,
173
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Pierre Chandon, | American Marketing Association | 2009 ,
174
Salesperson Influence on Product Development : Insights from a Study of Small Manufacturing Organizations
Salesperson Influence on Product Development : Insights from a Study of Small Manufacturing Organizations
Ashwin W. Joshi, | American Marketing Association | 2010 ,
175
Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending
Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending
Koert van Ittersum, | American Marketing Association | 2010 ,
176
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Robert V. Kozinets, | American Marketing Association | 2010 ,
177
An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors
An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors
Can Uslay, | American Marketing Association | 2010 ,
178
Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget
Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget
Rex Y. Du and Wagner A. Kamakura, | American Marketing Association | 2008 ,
179
Why Are Some Salespeople Better at Adapting to Organizational Change?
Why Are Some Salespeople Better at Adapting to Organizational Change?
Michael Ahearne, | American Marketing Association | 2010 ,
180
Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
Kimmy Wa Chan, | American Marketing Association | 2010 ,
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AAACN Viewpoint
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Chronicles of Young Scientists
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