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1
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies : Evidence from the U.S. Commercial Banking Industry
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies : Evidence from the U.S. Commercial Banking Industry
Alexander Krasnikov, | American Marketing Association | 2009 ,
2
An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors
An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors
Can Uslay, | American Marketing Association | 2010 ,
3
Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams
Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams
Pravin Nath, | American Marketing Association | 2011 ,
4
Chief Marketing Officers : A Study of Their Presence in Firms' Top Management Teams
Chief Marketing Officers : A Study of Their Presence in Firms' Top Management Teams
Pravin Nath and Vijay Mahajan, | American Marketing Association | 2008 ,
5
Impression Management Using Typeface Design
Impression Management Using Typeface Design
Pamela W. Henderson, | American Marketing Association | 2004 ,
6
Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
Madhubalan Viswanathan, | American Marketing Association | 2005 ,
7
Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships
Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships
Michael D. Johnson, | American Marketing Association | 2004 ,
8
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
Peter C. Verhoef, | American Marketing Association | 2003 ,
9
A Configurational Perspective on Key Account Management
A Configurational Perspective on Key Account Management
Christian Homburg, | American Marketing Association | 2002 ,
10
Marketing Management Support Systems : Principles, Tools, and Implementation by Berend Wierenga, Gerrit van Bruggen
Marketing Management Support Systems : Principles, Tools, and Implementation by Berend Wierenga, Gerrit van Bruggen
Naveen Donthu and Boonghee Yoo, | American Marketing Association | 2001 ,
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