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1
Marketing Alliances, Firm Networks, and Firm Value Creation
Marketing Alliances, Firm Networks, and Firm Value Creation
Vanitha Swaminathan and Christine Moorman, | American Marketing Association | 2009 ,
2
The Impact of Brand Extension Introduction on Choice
The Impact of Brand Extension Introduction on Choice
Vanitha Swaminathan, | American Marketing Association | 2001 ,
3
Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads
Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads
James H. Leigh., | Myron E. Sharpe | 2006 ,
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