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Marketing Alliances, Firm Networks, and Firm Value Creation
Marketing Alliances, Firm Networks, and Firm Value Creation / Vanitha Swaminathan and Chri...
Marketing Alliances, Firm Networks, and Firm Value Creation

Detailed Information

자료유형  
 기사
ISSN  
00222429
저자명  
Vanitha Swaminathan and Christine Moorman
서명/저자  
Marketing Alliances, Firm Networks, and Firm Value Creation / Vanitha Swaminathan and Christine Moorman
발행사항  
New York : American Marketing Association, 2009.
형태사항  
pp. 52-69
주기사항  
Includes Bibliography Reference
기본자료저록  
Journal of marketing. : Vol. 73 No. 5 (2009. 9) 2009, 09
모체레코드  
모체정보확인
Control Number  
kjul:60271357

MARC

 008210330s2009        ulk                          aa    eng
■022    ▼a00222429
■1001  ▼aVanitha  Swaminathan  and  Christine  Moorman
■24510▼aMarketing  Alliances,  Firm  Networks,  and  Firm  Value  Creation▼dVanitha  Swaminathan  and  Christine  Moorman
■260    ▼aNew  York▼bAmerican  Marketing  Association▼c2009.
■300    ▼app.  52-69
■500    ▼aIncludes  Bibliography  Reference
■773    ▼tJournal  of  marketing.▼gVol.  73  No.  5  (2009.  9)▼d2009,  09
■SIS    ▼aS051970▼b60077308▼h8▼s2▼fP

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