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Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads
Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads
상세정보
- 자료유형
- 기사
- ISSN
- 00913367
- 저자명
- James H. Leigh.
- 서명/저자
- Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads / James H. Leigh. , George M. Zinkhan , Vanitha Swaminathan.
- 발행사항
- New York : Myron E. Sharpe, 2006.
- 형태사항
- pp. 105-122
- 키워드
- DIMENSIONAL RELATIONSHIPS RECALL RECOGNITION MEASURES SELECTED COGNITIVE AFFECTIVE ASPECTS PRINT ADS
- 기타저자
- George M. Zinkhan
- 기타저자
- Vanitha Swaminathan.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60096837
MARC
008070410s2006 AI a a ENG■022 ▼a00913367
■1001 ▼aJames H. Leigh.
■245 ▼aDimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads▼dJames H. Leigh.▼eGeorge M. Zinkhan▼eVanitha Swaminathan.
■260 ▼aNew York▼bMyron E. Sharpe▼c2006.
■300 ▼app. 105-122
■653 ▼aDIMENSIONAL▼aRELATIONSHIPS▼aRECALL▼aRECOGNITION▼aMEASURES▼aSELECTED▼aCOGNITIVE▼aAFFECTIVE▼aASPECTS▼aPRINT▼aADS
■7001 ▼aGeorge M. Zinkhan
■7001 ▼aVanitha Swaminathan.
■773 ▼tJournal of Advertising.▼gVol. 35 No. 1 (2006. 3)▼d2006, 03
■SIS ▼aS028628▼b60077366▼h8▼s2
