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1
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Pierre Chandon, | American Marketing Association | 2009 ,
2
Brand Communities and New Product Adoption : The Influence and Limits of Oppositional Loyalty
Brand Communities and New Product Adoption : The Influence and Limits of Oppositional Loyalty
Scott A. Thompson and Rajiv K. Sinha, | American Marketing Association | 2008 ,
3
Revenue Premium as an Outcome Measure of Brand Equity
Revenue Premium as an Outcome Measure of Brand Equity
Kusum L. Ailawadi, | American Marketing Association | 2003 ,
4
Pursuing the Value-Conscious Consumer : Store Brands versus National Brand Promotions
Pursuing the Value-Conscious Consumer : Store Brands versus National Brand Promotions
Kusum L. Ailawadi, | American Marketing Association | 2001 ,
5
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Kusum L. Ailawadi, | American Marketing Association | 2001 ,
6
Active noise control for periodic disturbances.
Active noise control for periodic disturbances.
Marc Bodson, | Institute of Electrical and Electronics Engineers | 2001 ,
7
Marketspace or Marketplace? Online Information Search and Channel Outcomes in Auto Retailing
Marketspace or Marketplace? Online Information Search and Channel Outcomes in Auto Retailing
Jason Kuruzovich, | Informs | 2008 ,
8
A Foundation for Flexible Automated Electronic Communication
A Foundation for Flexible Automated Electronic Communication
Scott A. Moore, | Informs | 2001 ,
9
Depicting the Use and Purpose of Documents to Improve Information Retrieval
Depicting the Use and Purpose of Documents to Improve Information Retrieval
Michael D. Gordon, | Informs | 1999 ,
10
The complexity of richness: Media, message, and communication outcomes
The complexity of richness: Media, message, and communication outcomes
R. F. Otondo, | North-Holland | 2008 ,
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