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1
Cultural Moderators to Feeling of Ambivalence : When Intra- Versus Inter-Personal Conflict Leads to Feelings of Evaluative Tension
Cultural Moderators to Feeling of Ambivalence : When Intra- Versus Inter-Personal Conflict Leads to Feelings of Evaluative Tension
J.R. Priester, | Association for Consumer Research | 2004 ,
2
When Counterarguing Fails: Effects on Attitude Strength
When Counterarguing Fails: Effects on Attitude Strength
D.D. Rucker, | Association for Consumer Research | 2004 ,
3
Hidden Effects of Persuasion
Hidden Effects of Persuasion
Z.L. Tormala, | Association for Consumer Research | 2004 ,
4
Self-concept Consistency Fosters Resistance to Prime-induced Attitude Shifts
Self-concept Consistency Fosters Resistance to Prime-induced Attitude Shifts
Christian Wheeler, | Association for Consumer Research | 2010 ,
5
Internal versus external informational sources : causes and consequences for attitude certainty and attitude-behavior consistency
Internal versus external informational sources : causes and consequences for attitude certainty and attitude-behavior consistency
David Dubois, | Association for Consumer Research | 2010 ,
6
The Role of Self-Affirmation in Consumer Persuasion
The Role of Self-Affirmation in Consumer Persuasion
Brinol, P., | Association for Consumer Research | 2006 ,
7
The Role of Mortality Salience in Consumer Persuasion
The Role of Mortality Salience in Consumer Persuasion
Horcajo, J, | Association for Consumer Research | 2008 ,
8
The Use of Images of Dead Celebrities in Advertising-History, Growth Factors, Theory, Legality, Ethics and Recommendations
The Use of Images of Dead Celebrities in Advertising-History, Growth Factors, Theory, Legality, Ethics and Recommendations
D Rozario, D, | Association for Consumer Research | 2007 ,
9
The Role of Power in Consumer Persuasion
The Role of Power in Consumer Persuasion
Brinol, P, | Association for Consumer Research | 2007 ,
10
Confidence in Thoughts to Commercials: a Self-Validation Analysis
Confidence in Thoughts to Commercials: a Self-Validation Analysis
Pablo Brinol, | Association for Consumer Research | 2002 ,
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