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The Use of Images of Dead Celebrities in Advertising-History, Growth Factors, Theory, Legality, Ethics and Recommendations
The Use of Images of Dead Celebrities in Advertising-History, Growth Factors, Theory, Legality, Ethics and Recommendations
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- D Rozario, D
- 서명/저자
- The Use of Images of Dead Celebrities in Advertising-History, Growth Factors, Theory, Legality, Ethics and Recommendations / D Rozario, D , Petty, R. D. , Taylor, L. C. , Bryant, F. K.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2007.
- 형태사항
- pp. 446
- 주기사항
- included reference(참고문헌 수록)
- 기타저자
- Petty, R. D.
- 기타저자
- Taylor, L. C.
- 기타저자
- Bryant, F. K.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60239055
MARC
008191028s2007 ai aa eng■022 ▼a00989258
■1001 ▼aD Rozario, D
■24510▼aThe Use of Images of Dead Celebrities in Advertising-History, Growth Factors, Theory, Legality, Ethics and Recommendations▼dD Rozario, D▼ePetty, R. D.▼eTaylor, L. C.▼eBryant, F. K.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2007.
■300 ▼app. 446
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aPetty, R. D.
■7001 ▼aTaylor, L. C.
■7001 ▼aBryant, F. K.
■773 ▼tAdvances in consumer research.▼gVol. 34 (2007.)▼d2007, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS040421▼b60077576▼h8▼s2▼fP
