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1
A Theory-Based Examination of Language Switching in Advertising to Bilingual Consumers
A Theory-Based Examination of Language Switching in Advertising to Bilingual Consumers
D.Luna, | Association for Consumer Research | 2004 ,
2
How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement As Signals of Quality?
How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement As Signals of Quality?
Feng, J, | Association for Consumer Research | 2008 ,
3
The Moderating Role of Need for Cognition and Counterfactual Thinking on Product Evaluation
The Moderating Role of Need for Cognition and Counterfactual Thinking on Product Evaluation
Wang, K.-Y, | Association for Consumer Research | 2007 ,
4
Structural Constraints in Mixed Language Ads: A Psycholinguistic Analysis of the Persuasiveness of Codeswitching
Structural Constraints in Mixed Language Ads: A Psycholinguistic Analysis of the Persuasiveness of Codeswitching
Luna, D., | Association for Consumer Research | 2005 ,
5
One Word, Two Schemas: Empirical Explorations of Bilinguals= Cognitive Duality
One Word, Two Schemas: Empirical Explorations of Bilinguals= Cognitive Duality
David Luna, | Association for Consumer Research | 2002 ,
6
MAPping the Frontiers : Theoretical Advances in Consumer Research on Memory Affect, and Persuation
MAPping the Frontiers : Theoretical Advances in Consumer Research on Memory Affect, and Persuation
Gita Venkataramani Johar., | University of Chicago Press | 2006 ,
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