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How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement As Signals of Quality?
How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement As Signals of Quality?
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Feng, J
- 서명/저자
- How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement As Signals of Quality? / Feng, J , Wang, K.-Y. , Peracchio, L.A
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2008.
- 형태사항
- pp. 616-623
- 주기사항
- included reference(참고문헌 수록)
- 기타저자
- Wang, K.-Y.
- 기타저자
- Peracchio, L.A
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240408
MARC
008191031s2008 ai aa eng■022 ▼a00989258
■1001 ▼aFeng, J
■24510▼aHow Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement As Signals of Quality?▼dFeng, J▼eWang, K.-Y.▼ePeracchio, L.A
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2008.
■300 ▼app. 616-623
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aWang, K.-Y.
■7001 ▼aPeracchio, L.A
■773 ▼tAdvances in consumer research.▼gVol. 35 (2008.)▼d2008, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS049752▼b60077576▼h8▼s2▼fP
