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1
The Effect of Brand Name on Consumers' Evaluation of Price Discounts and Tie-In Product Promotions
The Effect of Brand Name on Consumers' Evaluation of Price Discounts and Tie-In Product Promotions
Manchanda, R., | Association for Consumer Research | 2001 ,
2
A Non-Interactive Social Presence in a Retail Setting: An Investigation of Its Impact on Consumers' Emotions, Cognitive Performance, and Self-Presentation Behaviors
A Non-Interactive Social Presence in a Retail Setting: An Investigation of Its Impact on Consumers' Emotions, Cognitive Performance, and Self-Presentation Behaviors
Argo, J. J., | Association for Consumer Research | 2005 ,
3
Guilt and Purchase Commitment: Understanding Feelings of Guilt in a Retail Purchase Context
Guilt and Purchase Commitment: Understanding Feelings of Guilt in a Retail Purchase Context
Dahl, D. W., | Association for Consumer Research | 2005 ,
4
The Impact of Computer Anxiety on the Evaluation of Prices on the Internet
The Impact of Computer Anxiety on the Evaluation of Prices on the Internet
Rajneesh Suri, | Association for Consumer Research | 2002 ,
5
Shocking Ads! Do They Work?
Shocking Ads! Do They Work?
Rajesh V. Manchanda, | Association for Consumer Research | 2002 ,
6
Effects of Motivation and Attribute Strengths on Evaluation of Fixed and Discounted Prices
Effects of Motivation and Attribute Strengths on Evaluation of Fixed and Discounted Prices
Suri, R., | Association for Consumer Research | 2003 ,
7
The Red-Faced Customer: Investigating Embarrassment in the Context of Consumer Purchase
The Red-Faced Customer: Investigating Embarrassment in the Context of Consumer Purchase
Dahl, D. W., | Association for Consumer Research | 2001 ,
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