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Shocking Ads! Do They Work?
Shocking Ads! Do They Work?
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 서명/저자
- Shocking Ads! Do They Work? / Rajesh V. Manchanda , Darren W. Dahl, Kristina D. Frankenberger
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2002.
- 형태사항
- pp. 230-231
- 주기사항
- alncludes Bibliography
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60237924
MARC
008191024s2002 ai aa eng■022 ▼a00989258
■1001 ▼aRajesh V. Manchanda
■24510▼aShocking Ads! Do They Work? ▼dRajesh V. Manchanda▼eDarren W. Dahl, Kristina D. Frankenberger
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2002.
■300 ▼app. 230-231
■500 ▼aalncludes Bibliography
■7001 ▼aDarren W. Dahl, Kristina D. Frankenberger
■773 ▼tAdvances in consumer research.▼gVol. 29 (2002.)▼d2002, 08
■856 ▼uhttp://www.acrwebsite.org
■SIS ▼aS028856▼b60077576▼h8▼s2▼fP
