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The Effect of Brand Name on Consumers' Evaluation of Price Discounts and Tie-In Product Promotions
The Effect of Brand Name on Consumers' Evaluation of Price Discounts and Tie-In Product Promotions
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Manchanda, R.
- 서명/저자
- The Effect of Brand Name on Consumers Evaluation of Price Discounts and Tie-In Product Promotions / Manchanda, R. , 공저 Suri, R. , Moore, K. B.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2001.
- 형태사항
- pp. 139
- 주기사항
- 권말 참고 문헌 수록
- 기타저자
- Suri, R.
- 기타저자
- Moore, K. B.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60235531
MARC
008191016s2001 ai aa eng■022 ▼a00989258
■1001 ▼aManchanda, R.
■24510▼aThe Effect of Brand Name on Consumers' Evaluation of Price Discounts and Tie-In Product Promotions▼dManchanda, R.▼e공저 Suri, R.▼eMoore, K. B.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2001.
■300 ▼app. 139
■500 ▼a권말 참고 문헌 수록
■7001 ▼aSuri, R.
■7001 ▼aMoore, K. B.
■773 ▼tAdvances in consumer research.▼gVol. 28 (2001.)▼d2001, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028855▼b60077576▼h8▼s2▼fP
