1
Leon, G. R.,
| Sage Publications |
2002
,
2
Leon, G. R.,
| Sage Publications |
2004
,
3
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
V. Kumar,
| American Marketing Association |
2011
,
4
V. Kumar,
| American Marketing Association |
2010
,
10
Neeli Bendapudi,
| American Marketing Association |
2003
,
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