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Driving Profitability by Encouraging Customer Referrals: Who, When, and How (pp. 1-17)
Driving Profitability by Encouraging Customer Referrals: Who, When, and How (pp. 1-17)
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- V. Kumar
- 서명/저자
- Driving Profitability by Encouraging Customer Referrals: Who, When, and How (pp. 1-17) / V. Kumar , J. Andrew Petersen and Robert P. Leone
- 발행사항
- New York : American Marketing Association, 2010.
- 형태사항
- pp. 1-17
- 주기사항
- Includes Bibliography Reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271217
MARC
008210329s2010 ulk aa eng■022 ▼a00222429
■1001 ▼aV. Kumar
■24510▼aDriving Profitability by Encouraging Customer Referrals: Who, When, and How (pp. 1-17) ▼dV. Kumar▼eJ. Andrew Petersen and Robert P. Leone
■260 ▼aNew York▼bAmerican Marketing Association▼c2010.
■300 ▼app. 1-17
■500 ▼aIncludes Bibliography Reference
■7001 ▼aJ. Andrew Petersen and Robert P. Leone
■773 ▼tJournal of marketing.▼gVol. 74 No. 5 (2010. 9)▼d2010, 09
■856 ▼uhttps://www.jstor.org/stable/41228570
■SIS ▼aS056344▼b60077308▼h8▼s2▼fP
