서브메뉴
검색
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- V. Kumar
- 서명/저자
- Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? / V. Kumar , Eli Jones, Rajkumar Venkatesan and Robert P. Leone
- 발행사항
- New York : American Marketing Association, 2011.
- 형태사항
- pp. 16-30
- 주기사항
- Includes Bibliography Reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271267
MARC
008210329s2011 ulk aa eng■022 ▼a00222429
■1001 ▼aV. Kumar
■24510▼aIs Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? ▼dV. Kumar▼eEli Jones, Rajkumar Venkatesan and Robert P. Leone
■260 ▼aNew York▼bAmerican Marketing Association▼c2011.
■300 ▼app. 16-30
■500 ▼aIncludes Bibliography Reference
■7001 ▼aEli Jones, Rajkumar Venkatesan and Robert P. Leone
■773 ▼tJournal of marketing.▼gVol. 75 No. 1 (2011. 1)▼d2011, 01
■856 ▼uhttps://www.jstor.org/stable/25764292
■SIS ▼aS058432▼b60077308▼h8▼s2▼fP
