1
Kumar, J.,
| Elsevier Inc |
2011
,
2
J. Andrew Petersen and V. Kumar,
| American Marketing Association |
2009
,
3
V. Kumar and Denish Shah,
| American Marketing Association |
2009
,
4
Alexander Krasnikov,
| American Marketing Association |
2009
,
5
V. Kumar, Rajkumar Venkatesan and Werner Reinartz,
| American Marketing Association |
2008
,
6
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
V. Kumar,
| American Marketing Association |
2011
,
7
Girish Ramani and V. Kumar,
| American Marketing Association |
2008
,
8
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Alok Kumar,
| American Marketing Association |
2011
,
9
V. Kumar,
| American Marketing Association |
2010
,
10
Rajkumar Venkatesan,
| American Marketing Association |
2004
,
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