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1
Minorities and majorities: a dynamic model of assimilation
Minorities and majorities: a dynamic model of assimilation
Konya, I., | Blackwell Publishing | 2005 ,
2
Optimization of the Processing Conditions for the Production of Cooked Pork Sausage as a Ready-to-Serve Product
Optimization of the Processing Conditions for the Production of Cooked Pork Sausage as a Ready-to-Serve Product
K. Ohba, | 한국축산식품학회 | 2006 ,
3
Product Innovations, Advertising, and Stock Returns
Product Innovations, Advertising, and Stock Returns
Shuba Srinivasan, | American Marketing Association | 2009 ,
4
From the Editor
From the Editor
Ajay K. Kohli, | American Marketing Association | 2009 ,
5
Proactive Postsales Service : When and Why Does It Pay off?
Proactive Postsales Service : When and Why Does It Pay off?
Goutam Challagalla, | American Marketing Association | 2009 ,
6
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
Nina Diamond, | American Marketing Association | 2009 ,
7
Effects of Word-of-Mouth versus Traditional Marketing : Findings from an Internet Social Networking Site
Effects of Word-of-Mouth versus Traditional Marketing : Findings from an Internet Social Networking Site
Michael Trusov, | American Marketing Association | 2009 ,
8
Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending
Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending
Koert van Ittersum, | American Marketing Association | 2010 ,
9
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Robert V. Kozinets, | American Marketing Association | 2010 ,
10
Private-Label Use and Store Loyalty
Private-Label Use and Store Loyalty
Kusum L. Ailawadi, | American Marketing Association | 2008 ,
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