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1
Consumer behavior and managerial decision making
Consumer behavior and managerial decision making
Kardes, Frank R., 321.89-K18c | Prentice Hall | 2001 321.89-K18c,
2
The Role of Customer Gratitude in Relationship Marketing
The Role of Customer Gratitude in Relationship Marketing
Robert W. Palmatier, | American Marketing Association | 2009 ,
3
The Illusory Truth Effect: Exploring Implicit and Explicit Memory Influences on Consumer Judgments
The Illusory Truth Effect: Exploring Implicit and Explicit Memory Influences on Consumer Judgments
Cronley, M. L., | Association for Consumer Research | 2006 ,
4
Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates
Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates
Ewing, D.R, | Association for Consumer Research | 2008 ,
5
Subliminal Prime-to-Behavior Effects
Subliminal Prime-to-Behavior Effects
Deval H, | Association for Consumer Research | 2011 ,
6
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Yang, X, | Association for Consumer Research | 2007 ,
7
The Role of Selective Hypothesis Testing in the Overestimation of Price-Quality Correlation
The Role of Selective Hypothesis Testing in the Overestimation of Price-Quality Correlation
Cronley, M. L., | Association for Consumer Research | 2001 ,
8
The Effects of Strengthening Category-Brand Associations on Consideration Set Composition and Purchase Intent in Memory-Based Choice
The Effects of Strengthening Category-Brand Associations on Consideration Set Composition and Purchase Intent in Memory-Based Choice
Posavac, S. S., | Association for Consumer Research | 2001 ,
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