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Consumer behavior and managerial decision making
Consumer behavior and managerial decision making
상세정보
- 자료유형
- 단행본
- ISBN
- 0130916021
- 청구기호
- 321.89 K18c
- 저자명
- Kardes, Frank R.
- 서명/저자
- Consumer behavior and managerial decision making / Frank R. Kardes.
- 판사항
- 2nd ed.
- 발행사항
- Upper Saddle River, N.J. : Prentice Hall, 2001.
- 형태사항
- xviii, 457 p. : ill. ; 25 cm.
- 서지주기
- Includes bibliographical references and indexes.
- 일반주제명
- Consumer behavior
- 일반주제명
- Decision making
- 가격
- 28000
- Control Number
- kjul:60002030
MARC
008021030s2001 njua b 001 0 eng d■020 ▼a0130916021
■090 ▼a321.89▼bK18c
■1001 ▼aKardes, Frank R.
■24510▼aConsumer behavior and managerial decision making▼dFrank R. Kardes.
■250 ▼a2nd ed.
■260 ▼aUpper Saddle River, N.J.▼bPrentice Hall▼c2001.
■300 ▼axviii, 457 p.▼bill.▼c25 cm.
■504 ▼aIncludes bibliographical references and indexes.
■650 0▼aConsumer behavior
■650 0▼aDecision making
■9500 ▼b28000
