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The Effects of Strengthening Category-Brand Associations on Consideration Set Composition and Purchase Intent in Memory-Based Choice
The Effects of Strengthening Category-Brand Associations on Consideration Set Composition and Purchase Intent in Memory-Based Choice
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Posavac, S. S.
- 서명/저자
- The Effects of Strengthening Category-Brand Associations on Consideration Set Composition and Purchase Intent in Memory-Based Choice / Posavac, S. S. , 공저 Sanbonmatsu, D. M. , Cronley, M. L. , Kardes, F. R.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2001.
- 형태사항
- pp. 186-189
- 주기사항
- 권말 참고 문헌 수록
- 기타저자
- Sanbonmatsu, D. M.
- 기타저자
- Cronley, M. L.
- 기타저자
- Kardes, F. R.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60235569
MARC
008191016s2001 ai aa eng■022 ▼a00989258
■1001 ▼aPosavac, S. S.
■24510▼aThe Effects of Strengthening Category-Brand Associations on Consideration Set Composition and Purchase Intent in Memory-Based Choice▼dPosavac, S. S.▼e공저 Sanbonmatsu, D. M.▼eCronley, M. L.▼eKardes, F. R.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2001.
■300 ▼app. 186-189
■500 ▼a권말 참고 문헌 수록
■7001 ▼aSanbonmatsu, D. M.
■7001 ▼aCronley, M. L.
■7001 ▼aKardes, F. R.
■773 ▼tAdvances in consumer research.▼gVol. 28 (2001.)▼d2001, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028855▼b60077576▼h8▼s2▼fP
