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1
Drivers of Success for Market Entry into China and India
Drivers of Success for Market Entry into China and India
Joseph Johnson and Gerard J. Tellis, | American Marketing Association | 2008 ,
2
The Role of Relational Knowledge Stores in Interfirm Partnering
The Role of Relational Knowledge Stores in Interfirm Partnering
Jean L. Johnson, | American Marketing Association | 2004 ,
3
The Evolution of Loyalty Intentions
The Evolution of Loyalty Intentions
Michael D. Johnson, | American Marketing Association | 2006 ,
4
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
5
Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships
Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships
Michael D. Johnson, | American Marketing Association | 2004 ,
6
Cognitive Lock-In and the Power Law of Practice
Cognitive Lock-In and the Power Law of Practice
Eric J. Johnson, | American Marketing Association | 2003 ,
7
Loss Aversion: What Is It and What Does It Mean for Marketing
Loss Aversion: What Is It and What Does It Mean for Marketing
Johnson, E., | Association for Consumer Research | 2005 ,
8
On the Simple Economics of Advertising, Marketing, and Product Design
On the Simple Economics of Advertising, Marketing, and Product Design
Johnson, J. P., | American Economic Assn | 2006 ,
9
Customer loyalty to one service worker : Should it be discouraged?
Customer loyalty to one service worker : Should it be discouraged?
L. L. Bove., | Elsevier | 2006 ,
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