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1
Multiproduct Quality Competition: Fighting Brands and Product Line Pruning
Multiproduct Quality Competition: Fighting Brands and Product Line Pruning
Johnson, J. P., | American Economic Assn | 2003 ,
2
On the Simple Economics of Advertising, Marketing, and Product Design
On the Simple Economics of Advertising, Marketing, and Product Design
Johnson, J. P., | American Economic Assn | 2006 ,
3
Drivers of Success for Market Entry into China and India
Drivers of Success for Market Entry into China and India
Joseph Johnson and Gerard J. Tellis, | American Marketing Association | 2008 ,
4
The Role of Relational Knowledge Stores in Interfirm Partnering
The Role of Relational Knowledge Stores in Interfirm Partnering
Jean L. Johnson, | American Marketing Association | 2004 ,
5
The Evolution of Loyalty Intentions
The Evolution of Loyalty Intentions
Michael D. Johnson, | American Marketing Association | 2006 ,
6
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
7
Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships
Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships
Michael D. Johnson, | American Marketing Association | 2004 ,
8
Cognitive Lock-In and the Power Law of Practice
Cognitive Lock-In and the Power Law of Practice
Eric J. Johnson, | American Marketing Association | 2003 ,
9
Real-time very short-term load prediction for power-system automatic generation control
Real-time very short-term load prediction for power-system automatic generation control
Dan J. Trudnowski, | Institute of Electrical and Electronics Engineers | 2001 ,
10
Research Report: The Role of Behavioral Modeling in Computer Skills Acquisition-Toward Refinement
Research Report: The Role of Behavioral Modeling in Computer Skills Acquisition-Toward Refinement
Richard D. Johnson, | Informs | 2000 ,
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