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1
Issues in Public Management : Political Direction and Public Communication in Hong Kong
Issues in Public Management : Political Direction and Public Communication in Hong Kong
Ahmed Shafiqul Huque, Grace O. M. Lee, | Korean Association for Public Admin. | 2001 ,
2
Characterization of Equine Milk and Cheese Making
Characterization of Equine Milk and Cheese Making
O. K. Chang, | 한국축산식품학회 | 2006 ,
3
Searching for Experience on the Web : An Empirical Examination of Consumer Behavior for Search and Experience Goods
Searching for Experience on the Web : An Empirical Examination of Consumer Behavior for Search and Experience Goods
Peng Huang, | American Marketing Association | 2009 ,
4
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Pierre Chandon, | American Marketing Association | 2009 ,
5
Megamarketing: The Creation of Markets as a Social Process
Megamarketing: The Creation of Markets as a Social Process
Ashlee Humphreys, | American Marketing Association | 2010 ,
6
Energizing the Reseller's Sales Force: The Power of Brand Identification
Energizing the Reseller's Sales Force: The Power of Brand Identification
Douglas E. Hughes, | American Marketing Association | 2010 ,
7
When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides
When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides
Flora F. Gu, | American Marketing Association | 2008 ,
8
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Son K. Lam, | American Marketing Association | 2010 ,
9
Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy
Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy
Frank Q. Fu, | American Marketing Association | 2010 ,
10
Making Sales Technology Effective (pp. 16-34)
Making Sales Technology Effective (pp. 16-34)
Gary K. Hunter, | American Marketing Association | 2007 ,
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